Our Mission: To develop and advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity.

 Our Core Values:

1.Massage:

 AMTA believes in the benefit of massage for all.

 Massage enhances the whole person.

2.Service and Support to All Members:

 AMTA encourages members’ professional and personal success and growth.

 AMTA believes in individual responsibility for success.

 AMTA cares about building a sense of community within the association.

 AMTA strives for members’ satisfaction.

3.Integrity and Ethics:

 Standards

 Licensing.

 A well-defined scope of practice.

 Professionalism.

4.Diversity:

 Massage accessibility for all cultures and ethnicities.

 Diversity in both the massage therapy profession and the practice of massage.

 Diverse working environments for practitioners.

 Respect for different views.

5.Competency in Education:

 Certification

 Accreditation

 Continuing education

6.Supporting the Profession:

 Endorses research into the efficacy of massage.

 Nurture the profession.

 Safe touch for consumers.

 Safe working environments for AMTA members

7.Organizational Effectiveness:

 Leadership through vision, planning and example.

 Efficiency, nimbleness, flexibility and communication across the organization.

 Honor and respect for members, volunteers and staff.